Product Experience Intelligence for Global Brands
An end-to-end, AI-driven product experience platform for collecting, enriching, and transforming all your first-party data into predictive insights.
Trusted by global leaders
From FlavorWiki to GPI
An Evolution, Not a Rebrand
GPI was built on a simple insight from our years running FlavorWiki: every product experience study creates valuable evidence, and then that evidence gets locked in a project file. GPI changes that. We transform disconnected research into connected, compounding product intelligence.
From insight to impact, across the
entire product life cycle
COLLECT
ENRICH
PREDICT
Taking consumer product research to the next level
Global Community
First Party access to our proprietary community of 2M+ consumers globally
Lab to Launch
Patented Paired Question enables product profiling and links to your in-lab testing
Flexible & Agile
Use our platform self-serve. Or get our team to collect data or deliver insights
In-Context Access
Meet the consumer where they are; in-store, in-home or on the go
AI enabled Platform
Unlock insights faster with AI optimized for expert researchers
Compatible & Scalable
Combine datasets from multiple sources to drive learning in 50+ countries