Transformative product experience insights with AI

GPI unifies product and consumer experience learning across markets and teams, replacing disconnected studies with structured, comparable intelligence.

By creating a common language and shared evidence base, the platform helps insights, R&D, and marketing teams operate from the same foundation at the speed innovation demands.

Our mission and vision

We believe better products begin with better understanding. GPI was built to transform real-world consumer experience into structured intelligence that guides meaningful innovation.
By closing the gap between perception and reality, we empower teams to make smarter decisions, strengthen brand equity, and create products that deliver lasting value.

As a technologist working alongside product teams, I kept seeing the same problem: research was disconnected from real consumer experience, working in silos, too slow to inform decisions and too limited to truly guide them. That's why we built GPI: to reimagine how product insight is generated, combining real-world consumer data with AI to accelerate learning and deepen understanding. Our vision is to close the gap between what companies create and what people truly value.

Daniel Protz

CEO & Founder

The People Behind GPI

Meet the team making it possible. Global expertise with one goal in mind: innovating within the consumer insights industry to meet the needs of a digital-first future.