Transformative product experience insights with AI

GPI unifies product and consumer experience learning across markets and teams, replacing disconnected studies with structured, comparable intelligence.

By creating a common language and shared evidence base, the platform helps insights, R&D, and marketing teams operate from the same foundation at the speed innovation demands.

Our mission and vision

We believe better products begin with better understanding. GPI was built to transform real-world consumer experience into structured intelligence that guides meaningful innovation.

By closing the gap between perception and reality, we empower teams to make smarter decisions, strengthen brand equity, and create products that deliver lasting value.

As a technologist working alongside product teams, I kept seeing the same problem research was disconnected from real consumer experience, working in silos, too slow to inform decisions and too limited to truly guide them. That's why we built GPI: to reimagine how product insight is generated, combining real-world consumer data with AI to accelerate learning and deepen understanding. Our vision is to close the gap between what companies create and what people truly value.

Daniel Protz

CEO & Founder

The People Behind GPI

Meet the team making it possible. Global expertise with one goal in mind:

innovating within the consumer insights industry to meet the needs of a digital-first future.

Core Team

Daniel Protz

CEO & Founder

Marco Pasqualina

Chief Growth Officer

Zeeshan Imran

Chief Technology Officer

Elli Alexandraki

Sensory and Consumer

Science Specialist

Aykut Kusdemir

Consumer Insights Manager

Karla Fuentes

Marketing and Commercial Director

Amel Farhat

Client Director

Vasia Isychou

Project Manager

Advisors

YiXin Seow

Strategic Growth Partner

Marcia Young

Senior Advisor Consumer Intelligence

Marcia Young

Senior Advisor Consumer Intelligence

Rui Serrano

Data Protection Officer

We are always looking for great people who are passionate about shaping the future of the food and consumer goods industries.

Would you like to join the team?

Submit your profile

Trusted by global leaders

Transformative product experience

insights with AI

GPI unifies product and consumer experience learning across markets and teams, replacing disconnected studies with structured, comparable intelligence.

By creating a common language and shared evidence base, the platform helps insights, R&D,

and marketing teams operate from the same foundation at the speed innovation demands.

Our mission and vision

We believe better products begin with better understanding. GPI was built to transform real-world consumer experience into structured intelligence that guides meaningful innovation. By closing the gap between perception and reality, we empower teams to make smarter decisions, strengthen brand equity, and create products that deliver lasting value.

As a technologist working alongside product teams, I kept seeing the same problem research was disconnected from real consumer experience, working in silos, too slow to inform decisions and too limited to truly guide them. That's why we built GPI: to reimagine how product insight is generated, combining real-world consumer data with AI to accelerate learning and deepen understanding. Our vision is to close the gap between what companies create and what people truly value.

Daniel Protz

CEO & Founder