We Bring together:
AI-enabled research
Proprietary data
Real-world consumer feedback
Actionable insights, end to end
Three Pillars of Our Process
COLLECT
Capture real-world product and consumer experience data, consistently and at scale.
Through our first-party global consumer community and structured execution workflows, GPI enables digital, in-store, and in-home testing.
Every study is captured, normalized, and stored within the platform, so data is comparable, reusable, and built for long-term learning.
ENRICH
Expand what you know, without rebuilding.
GPI enrichment data is powered by 4+ years of proprietary research from our owned consumer community.
Clients can layer in additional modules, such as concept testing, in-home usage, shopper context, sensory tools, or advanced methodologies to deepen understanding while maintaining structured, comparable datasets.
Let our platform enrich your findings using proprietary datasets and advanced models.
PREDICT
Transform accumulated evidence into forward-looking insight.
Within the GPI platform, data becomes searchable, comparable, and analyzable across time, versions, and markets. Advanced graphical and statistical tools enable both technical and non-technical users to identify patterns, drivers, and opportunities.
AI-assisted capabilities accelerate synthesis and surface emerging signals, while predictive modeling supports scenario analysis and decision preparation, keeping judgment at your fingertips.
The global system of record for
product experience insight
Centralize internal research and blend with our proprietary data in a single, connected system, replacing disconnected projects with intelligence that builds, compares, and scales.
Turn fragmented studies into connected, compounding intelligence.